I lived at 709 E. South St. in Frankfor,t Indiana back in the 70's and 80's and we just went to the school we could walk to. I knew, based on my address, I would first be a Riley Poet, then a Frankfort Junior High Falcon and finally a Frankfort Hotdog.
No letter grades for schools, no choice, no charters, no vouchers, I had an address and I had a school.
Enter the age of school choice!
Whether you call yourself public, private, charter, Catholic, Christian or a combination of any of these you have entered the age of Education Marketing!
The deal is though, most schools don't have a marketing or public relations person, so what is a school to do?
I say, as the Doobie Brothers did in 1976, Take it to the Streets!....errr Interwebs....
People are talking about you and your school!
What are they saying?
Are they right?
How can you get your message and mission out there?
I was fortunate to get to talk about this at #CoSN13 this year.
Here is our slideshare:
Branding & Marketing Your School With Social Media
The slideshare includes some ideas as well as links to schools that I think are doing a great job of using Facebook, Twitter and other tools to get their message out!
No one can reduce a student OR a school to a letter grade!
Not when a picture or a tweet is worth a thousand words!